THE OG DAG
The OG. Designed to help dads absolutely crush parenthood.
We obsessed over this shit. Like really, we did. We even have a patent pending.
Our diaper bag revolution begins with The DAGS System--a collection of features designed to eliminate one-handed diaper changes.
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Help Yourself Suspension: When opened, the bag hangs like a supply tray for easy access. Because in a public stall, no one's coming to save you.
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The Clutch Hook: Stall door missing a hook? We've got you covered with a hook to hang over the door. Securely tuck in a hidden pocket once mission is accomplished.
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The Spartan Strap: Hang the bag off one arm so you're not single-handedly going into battle.
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Wipe Access Port (WAP): No more desperate digging into the depths for the wipes. This feature takes front and center. Literally. Open the flap. Grab a wipe.. or 5. The WAP is designed to fit all brands of wipes except Amazon 100 pack and Costco 100 pack. (Yes, we tried them all).
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Smooth Operator Zipper: It's all gravy until you're holding down a 1 year old with Hulk strength and can't spare a hand to open the bag. We've got you. Zippers sewn to glide easily without that 2nd hand assist.
Then we obsessed some more over all the other features. Because the real ones don't half-ass it. And this one's for you.
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Bottle compartment fits all bottle types and brands. (Yep, we tried them all.)
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Bottle compartment fully lined with insulation to keep that liquid gold fresh.
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"Head" and "Feet" labeled changing pad in a zero-struggle pocket.
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"Soiled" laundry bag—because blow-outs happen.
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Premium fabric that only requires a wipe with a wet rag to clean
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Extra large side pockets crafted to secure water bottles up to 2 liters.
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Front pocket for snacks, binkies, teethers, or whatever random object your toddler is emotionally attached to for the day.
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2 interior pockets specially designed to hold diapers for easy access
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2 interior side pockets for diaper cream, cloth rags, clothes etc.
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Stroller straps
Oh, and the dimensions are optimized for the male physique. Word on the street is that Dads are tired of wearing diaper bags that look like they raided their kid’s closet.
Designed by dads, for dads. Everything you need, nothing you don't.
- Regular price
- $135.00
- Sale price
- $135.00
- Regular price
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The DAGS SYSTEM
The Clutch Hook
Stall door missing a hook? We've got you covered with a hook to hang over the door. Securely tuck in a hidden pocket once mission is accomplished.
Help Yourself Suspension
When opened, the bag hangs like a supply tray for easy access. Because in a public stall, no one's coming to save you.
Wipe Access Port (WAP)
No more desperate digging into the depths for the wipes. This feature takes front and center. Literally. Open the flap. Grab a wipe.. or 5.
Changing pad & Soiled bag
"Head" and "Feet" labeled changing pad and "Soiled" bag in a zero-struggle pocket.
Smooth Operator Zippers
It's all gravy until you're holding down a 1 year old with Hulk strength and can't spare a hand to open the bag. We've got you. Zippers sewn to glide easily without that 2nd hand assist.
Extra large side pockets
Because we all fight for our lives to hold by curse words when our water bottles topple across the bathroom floor mid diaper change.
The Clutch Hook
Stall door missing a hook? We've got you covered with a hook to hang over the door. Securely tuck in a hidden pocket once mission is accomplished.
Help Yourself Suspension
When opened, the bag hangs like a supply tray for easy access. Because in a public stall, no one's coming to save you.
Wipe Access Port (WAP)
No more desperate digging into the depths for the wipes. This feature takes front and center. Literally. Open the flap. Grab a wipe.. or 5.
Changing pad & Soiled bag
"Head" and "Feet" labeled changing pad and "Soiled" bag in a zero-struggle pocket.
Smooth Operator Zippers
It's all gravy until you're holding down a 1 year old with Hulk strength and can't spare a hand to open the bag. We've got you. Zippers sewn to glide easily without that 2nd hand assist.
Extra large side pockets
Because we all fight for our lives to hold by curse words when our water bottles topple across the bathroom floor mid diaper change.
-
Spartan Strap
Hang the bag off one arm so you're not single-handedly going into battle.
-
BOTTLE VAULT
We have the liquid gold on lock. Pockets fit every bottle type and size. (Yep, tried them all.) Wrap around insulation and room for an ice pack.
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WIPE ACCESS PORT (WAP)
The WAP is designed to fit all brands of wipes except Amazon 100 pack and Costco 100 pack. (Yes, we tried them all).
We are here for you.
Traditional nuclear families, co-parenting situations, single dads, step-dads, adopted fathers—we are stoked you are showing up for a child’s life. We're here to set you up for success.




















