May 10, 2026

BAGS ARE HERE! MAY ANNOUNCEMENTS

BAGS ARE HERE! MAY ANNOUNCEMENTS

Fellow Dads,

The Thoroughbreds have raced at Churchill Downs and the Flying Pigs have run their race in Cincinnati marking the beginning of the best month of the year, May! The weather is optimal, baseball season is in full swing, while playoff basketball and hockey are competing to crown their next champion. There’s never a dull moment. Soon enough, the 110th running of the Indy 500 will mark the beginning of summer and pool season. Keep an eye out as we post our Mother’s Day appreciations and begin to roll out our Father’s Day promotion!

Our brand, founded on the trails in Colorado and built through the trials and tribulations of parenthood has reached a new milestone: The OG DAG Bag has arrived! 

At DAGS shipping and receiving HQ, we have already delivered the pre-orders and are beginning to see DAGS in the wild! 

Many thanks for all your support and patience through our launch. We truly built our bag and brand with you in mind, the real ones. You're the dads that work hard for your family because you know that’s what it’s all about. We know being dad, daddy, daddy-o, dadaroo, the Notorious D.A.D. is the most important job we will ever have.

In all the ups and downs in life, no one ever regrets the time they spend with their kids. We hope you find the OG DAG a functional and convenient product that will help you seamlessly navigate all the challenges of your next family outing: dirty diapers, keeping the baby on their bottle schedule, messy hands, changing dirty clothes, and handling the inevitable melt down at the end of a magical day with an easily accessible snack. Soak it in dads, it won’t always be like this…but your time, love and affection means the world to those kiddos.

Here at DAGS, besides being with our own kids, nothing brings us more joy than hearing about your experience with the OG DAG. Soon, we will be sending out reviews to get more detailed feedback about your DAG experience. This feedback is essential to help us grow and we appreciate anything you have to say about our brand and the best diaper bag in the business. 

Once again, we cannot thank you enough for your support and being with us at the very beginning of our DAGS journey. You’re the true DAGS OG. 

Keep it real out there,

Elijah Fenwick-Sanders

CDO, Chief Dad Officer

 

Updated May 10, 2026